Email Marketing
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Collect Email Addresses on Your Website -  Full Featured Email Marketing System - Opt In Subscriptions, Email Blasts
Email marketing is one of the most cost effective ways to stay in touch with your customers and your web site visitors. Independent 3rd parties often state that for every dollar spent on emailing your customers, you get a $54 Return.

Email blast marketing is an excellent way to keep in touch with your customer base. By collecting email addresses of visitors to your website, you are creating an email marketing campaign subscriber base.

PC Buyer Express Email Marketing helps you attract subscribers to your Web site with easy to use sign-up forms. These Sign-up forms enable you to build a permission-based subscriber list. Permission-based subscribers are those subscribers who have explicitly asked to receive email announcements from you.

When you create a sign-up form, you can select standard questions to ask your subscribers, such as their name, address, age, and contact information. You can also create your own custom questions to gather additional information about your customers. The sign-up form also allows you to categorize your subscribers by interest groups. Using interest groups ensures that your subscribers are getting the email campaigns that match their interests.

After a person signs up for your email list, they will be sent a Verification Email which confirms their request to opt-in. Once they confirm, you get a legitimate, bonafide email address of a person who is looking forward to receiving your communications.

The information you collect in the sign-up forms displays in the each subscriber's profile on the Subscribers page.

Using a Subscribe link on your Web site is another way to attract subscribers. With this option, visitors can subscribe to your mailing list with just one click of a button.

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AntiSpam Laws:
In 2003, congress passed the CAN SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) aimed at controlling the burgeoning mass of Spam email sent daily. In short, your email campaigns are considered SPAM if they meet any of the following criteria:
1) It contains false or misleading header information such as name, to, from.
2) It has a deceptive subject line.
3) The email does not allow a person to opt-out of receiving future mailings.
4) The email itself must mention it is an advertisement, and contain the sender's physical address.

The PC Buyer Email Marketing system complies with all of the above criteria.  In addition, most email hosting accounts put a limit on the number of simultaneous emails that you can send from your current email account.  These are called SMTP relays.  Most cap them at 250 emails per day.  The PC Buyer email marketing system allows you to send thousands of emails, simultaneously without getting caught up in Spam Blockers.  Its a legitimate and legal way to send bulk emails to your opt in customers.

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Email Marketing, Email List Builder