What is Express Email Marketing?
Express Email Marketing is an online service that connects you with your customers, members, and contacts through permission-based email marketing. Express Email Marketing helps you build and maintain a 100% permission-based subscriber list, nurture customer relationships, and increase your business through the scheduled delivery of email newsletters, announcements, promotions, and other targeted email campaigns. Express Email Marketing does not give you a maximum number of surveys you can create, allowing you to reach out continually to your customers for feedback.
What is an Express Email Marketing survey?
An Express Email Marketing survey is a single Web page containing a series of questions that you define. You can invite individuals to answer questions that generate customer feedback, marketing information, and interaction between people. You compose survey, and Express Email Marketing formats the pages and posts your survey to the Web.
Customize Your Survey By:
- Determining the exact questions to ask.
- Making specific questions required.
- Determining the order in which questions are displayed on the survey.
- Adding your company logo or other image to the survey page.
- Modifying the font and colors of the survey page.
When you create a survey, the program creates a button or link you can place on your Web site, in a campaign mailing, or on any web page. Anyone who clicks the link is taken directly to the survey. You can access the link after you open each survey.
Express Email Marketing collects and processes responses, and then makes the results available to you.
Setting up Your Express Email Marketing Account
To Set Up Express Email Marketing
- Log in to your Account Manager.
- In the My Products section, click Express Email Marketing.
- On the Express Email Marketing page, click Setup New Account.
- In the Setup Express Email Marketing section, select the account you want to set up.
- Click Activate Account.
- Read the license agreement and click Accept.
The Getting Started screen helps you through the remaining set up process. If you have any questions during this process, use the Help and Support links.
NOTE: Pop-up blockers should be disabled when setting up your account.
Adding Email Messages to Your Express Email Marketing Plan
You may find that your Express Email Marketing plan does not include enough emails. You can easily add more emails to your account by purchasing an Email Pack. Email Packs must be associated with one Express Email Marketing account. There is a one-time charge for an Email pack.
To Add More Emails to Your Express Email Marketing Plan:
- Log in to your Account Manager.
- From the My Products section, select Express Email Marketing.
- Check the box next to the Express Email Marketing account you want to add emails to.
- Click Add More Emails.
- Select the number of Email Packs you want to add.
- Click Save Changes.
- Continue through the checkout process.
NOTE: For monthly plans, email packs are available in increments of 5,000, and must be used within 30 days of purchase.
What are the system requirements for Express Email Marketing?
Express Email Marketing is a Web-based application designed for the Microsoft© Internet Explorer Web browser. The program does, however, support additional Web browsers.
Web Browser Requirements - Windows
- Microsoft© Internet Explorer v6.0 and later
- Firefox® 2.0 and later
Web Browser Requirements - Macintosh
- Firefox 2.0 and later
- Safari™
NOTE: If you subscribe to AOL®, EarthLink®, MSN®, or any other service that provides a unique browser for accessing the Internet, we suggest you minimize your primary browser and open a supported browser to access and work in Express Email Marketing.
To Add a Subscription Link to Your Web Site
Log in to your Account Manager.In the My Products section, click Express Email Marketing.
On the Express Email Marketing page, click Open Express Email Marketing for the account you want to modify.
Click Opt-In Magnet, then click Add Subscribe Link.
Select from the three available link styles by clicking Select Code.
From the Edit menu, click Copy.
In an HTML Editor, open the Web page on which you want to place the Subscribe link.
Paste the selected code where you want the subscribe link to display.
Compile and publish your Web site.
Click the link, to test the link on your web page.
